What is an Online Business Manager?

by Tina on December 27, 2008

Wondering what an Online Business Manager is and if you should hire one? Watch this video:

The official definition of an Online Business Manager (OBM) is:

A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members and metrics.

However I like to look at the role from a bit of a different angle – what is the purpose of an Online Business Manager beyond ‘what they do’?

The role of the OBM boils down to one simple thing:

To free up the business owner so that they can focus their time and energy on the things that only THEY can do in their business.

Most business owners look to hire an Online Business Manager (OBM) when they simply cannot grow their business anymore being the only one in charge. In order for them to take their business to the next level they need to pull themselves out of the day-to-day management activities and focus on growth.

This includes areas such as product development, strategic alliances and big picture business planning, all of which are essential to the growth of a business. Everything else becomes the responsibility of the OBM.

{ 3 comments… read them below or add one }

Rosanna Tarsiero October 2, 2010 at 4:58 pm

How is it different from a virtual assistant? I don’t even know who I need!!!


Tina Forsyth October 11, 2010 at 4:44 pm
Todd Gilden March 18, 2012 at 10:32 am

Tina, Thnx for you share. I was really confused when I first time read the topic. Now it’s clear after reading your links. 🙂


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