Member Event – How Google Analytics Can Make You Invaluable to Your Clients

by Tina on March 21, 2012

Date: April 10th, 2012 at 11:00 am PST / 2:00 pm EST

Google Analytics in its most basic form is raw numbers, communicating pretty graphs, and traffic results. This is the strategy employed by most people when tapping into Google Analytics. However, as you begin to peel away the layers and drive into the detail that Google Analytics provides, you start to discover actionable intel that can change your business forever. For this training webinar we’ll look at:

– an overview of the Google Analytics Portal

– an overview of your audience, and what you need to know

– an overview of traffic sources, and the implications of this data

– an overview of content and the secrets it can tell

– a snapshot of conversions, and dashboards

– Annotations and how they can change measurement

In this action packed presentation you’ll uncover the data and discover what that data should mean to you, and more importantly how interpreting this data to management or to clients will propel your value, directly impacting the company revenue and expenses!

George Gill is the founder and chief evangelist of GILL Media, an Internet Marketing company providing online marketing services to companies across North America. With specialties in Search Engine Optimization, Social Media Optimization, Direct Response Marketing, and Paid Marketing Campaigns his team provides a full service solution to his clients. With a client retention ratio of greater then 80% over 5 years, he’s mastered the use of Google Analytics as a foundation to all client engagement and retention. Additional bio information can be found here: http://www.gill-media.​com/george-gill/

IAOBM Members :  You can access the recording for this call in the Member Area. If you are not an IAOBM member yet, find out more about IAOBM Membership Benefits by clicking here:http://www.obmconnect.com/membership-benefits

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